Do you know the benefits of peer-to-peer fundraising for your nonprofit? If you’re on the fence about whether to make the leap and launch a peer-to-peer campaign for the first time, you’re in the right place! It helps to know how peer-to-peer can positively impact your nonprofit before creating a campaign.
Without further ado, here are the top 5 reasons to consider a peer-to-peer fundraising campaign!
Source of New Donors
Peer-to-peer fundraising campaigns are a great source of donor acquisition. The basis of peer-to-peer fundraising is the fact that your fundraisers spread the word to their network; you then get a first-hand introduction to those connections! Once your nonprofit is connected, you have the opportunity to give those new donors more information about their impact and the importance of your nonprofit’s mission.
Cultivation of Star Fundraisers as Major Donors
Think of your best fundraisers as major donors themselves, and cultivate them in the same way. If your threshold for a major donor is $1,000 or $2,500, how are your most successful peer-to-peer fundraisers any different? The only basic distinction: they have raised the funds from a variety of sources. Thus, they have helped you gain a new base of donors for you, and possibly more star fundraisers!
Build Community and Increase Awareness of your Nonprofit
Peer-to-peer fundraising campaigns offer the ability to join as part of a team to work toward a collective effort for your nonprofit. Gather your supporters, encourage them to form teams, and then support them along the way. Feature them on social media and on your nonprofit’s blog; if possible, organize an in-person event like a kickoff party or a happy hour to thank your supporters for starting their fundraising journey. If you decide to participate in a large multi-charity endurance event or walk, your supporters’ social sharing will fuel your efforts to increase awareness of your nonprofit in your community.
Reach a New Audience and Generations
Looking to activate more support from millennials? Peer-to-peer fundraising harnesses the power of the community and the power of the millennial networks. Your nonprofit has a rich opportunity to make fundraising a social activity and also a way to get to know your millennial constituent base. Research shows that 43% of millennials (Gen Y) have already fundraised for an organization – keep in mind that more would fundraise if only they were asked!
Expand Your Reach Online and Through Social Media
The beauty of online fundraising is that you can reach more people easily through social media and email sharing. When they create fundraising pages, your fundraisers act as advocates and ambassadors for your cause. Whenever they send their page through email to their friends or family, they are expanding the reach and connections that your nonprofit could create on your own. Isn’t that a wonderful thing?
Inspired to launch a peer-to-peer fundraising effort for your organization? The first step is deciding to try. It never hurts to test a peer-to-peer campaign out and see what the initial results are for your nonprofit.
Want to learn more before you decide to make the leap into peer-to-peer fundraising? Access more resources like upcoming webinars and past training sessions here: https://nfp.help-us.everydayhero.com/hc/en-us/articles/205252985-Upcoming-Webinars. Or email us directly at firstname.lastname@example.org for more information.