The Champions for Social Good podcast brings together thought leaders and practitioners in the social good movement to share learnings, educate and inspire change across the sector. The podcast is hosted by our colleague and friend of everydayhero, Jamie Serino, Director of Marketing, MicroEdge + Blackbaud. MicroEdge, is a division of Blackbaud, that empowers results-focused giving for corporations, foundations and today’s champions for social good.
In this episode of the Champions for Social Good Podcast, Jamie Serino speaks with Roger Hancock, Manager of Community Affairs for CSAA Insurance Group. CSAA Insurance Group is a Civic 50 company that is nationally recognized as one of America’s most community-minded companies. With more than 30 years of experience managing corporate giving and volunteering programs, Roger delves into his strategy behind building a corporate volunteer program from the ground up with a workforce that has a variety of job requirements and responsibilities and is spread out across 23 states. Roger details how, in cooperation with local employee volunteer leads, CSAA Insurance Group designed localized volunteer strategies that align with the corporation’s values nationwide, which resulted in increasing participation rates from 35% to 98% in just three years. In addition, Roger provides ten steps to building a robust, manageable corporate volunteer program that can be adopted by all sizes and types of companies looking to increase their community impact.
According to the 2016 Cone Communications Millennial Employee Engagement Study, 84% of millennials want their company to help them identify ways to get more involved in their communities. Volunteering is an important way for companies to help employees become more involved in the community.
Listen and learn 10 Steps to a Successful Corporate Volunteer Program, and check back soon for more tips and tricks on how to turn your employees into the most impactful type of volunteer (the volunteer fundraiser) through everydayhero employee fundraising.