Dreaming Big: Setting Goals for Participation in Peer-to-Peer Fundraising Events


At everydayhero, we know that no two nonprofits are alike. Nonprofits come in all different shapes and sizes with goals that range from increased awareness to doubling funds raised this year. Some nonprofits have one volunteer staff member, while others have hundreds of paid staff members.

One thing that EVERY nonprofit can incorporate into their fundraising strategy – no matter the size, cause, goal – is…peer-to-peer fundraising.

How Peer-to-Peer fundraising events can work for you and your organization

Peer-to-peer fundraising is a great way for all kinds of organizations to connect to new donors and inspire their current supporters to spread awareness of your cause to their networks.

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Is this your organization’s first peer-to-peer fundraising event, or your fifteenth?

Because all organizations come from a unique position, each nonprofit has varied experience with peer-to-peer fundraising as well as goals for specific events. You will have notable differences between your organization’s goals if the event is your first peer-to-peer fundraising event that you are organizing, versus your fifteenth. This might be the first year you are participating in a multi-charity event as a benefiting partner, or it might be your eighth annual participation in an event.

What outcomes does your organization want to see?

Your fundraising strategy must adapt with the changing needs of your organization, your experience with peer-to-peer fundraising, as well as changes in the industry.

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How can everydayhero help? everydayhero can provide the online tools for your fundraisers to see their impact, Don’t forget, it’s super important for you as an organization to encourage your fundraisers to work toward a collective goal, too. This is a team effort!


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The first question to think about: Who is involved in creating this strategy and mapping out these plans?

If you have done events before, then you, your board, and your volunteers might know very well what works for your organization.

Does recruiting at a certain time of year seem to work best? Is it best to recruit from your solid base of supporters, or to try to attract new fundraisers from other parts of your community? Keep in mind, you may have different outcomes you want to see in different events. Some events might focus on cultivation and activation of volunteers and supporters, while other events might be to bring in more annual donors and to try to use everydayhero as an acquisition tool.

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One article lays out all the basics for a peer-to-peer project plan, which would be helpful in scoping out the work and managing the project from start to finish. It is important to remain flexible in the days leading up to the event; for example, if you meet your fundraising goal, don’t be afraid to raise it to a higher level!

It could be promising to try having a team-centered event for your organization. The 2013 Blackbaud Peer-to-Peer Fundraising Study which offers useful insights on peer-to-peer fundraising, found that “overall, team captains represent a small segment of the participant population, but they raise the majority of the event fundraising revenue.”



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Goals, goals, goals!

You can set targets for your fundraisers, as well. Work backwards by figuring out your organization’s goals and then encourage your fundraisers to hit those marks.

Is your organization’s goal to raise $140,000 to build a house for a family of 4? Giving your fundraisers a bigger goal to try to achieve will help them see the part they are playing in your mission. Would you be able to break down those goals into smaller pieces for your fundraisers? Examples could include: $2,000 buys building material for the garage, or $1,000 buys insulation for one of the bedrooms, or $500 buys a stove for the house.

Giving concrete targets to fundraisers can help show that their contributions and funds raised are making a difference; you will be able to show how much you have raised along the way and how much farther you have to go.

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Setting goals can take time and effort before an event, but the rewards can be high. If you take time to set goals and make a strategy for your event, you will most likely see higher returns coming from the event, as well as a potential case study to use for internal education for your board and event staff.

Are you looking for an event to participate in this year? everydayhero has a variety of events we partner with across the country, so check out the local events in your city or reach out and we can help!

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