Five Times Social Media Changed The World for Good


It’s not often that we truly appreciate the power of social media, and celebrate the positive influence it can have on our lives.

In our day-to-day interactions, among the selfies, food pictures, and Instagram models, it’s easy to overlook the endless possibilities that social media can provide.

It’s important to remember the wonderful contributions social media has made to our global community; as a platform for social change, a method of creating instantaneous connections, or even as a tool that could save someone’s life.

To celebrate just how amazing this technology that we have at our fingertips really is, we’re counting down five campaigns that went viral on social media, and changed the world for the better.

1.Rainbow Filter For Marriage Equality

Facebook profiles pictures everywhere were painted in rainbow, following the United States Supreme Court’s ruling to legalise marriage equality in all 50 states.

The ‘Celebrate Pride’ tool used a rainbow filter to unite Facebook users across the globe in their support, pride, and acceptance for equal love.

  1. #ALSIceBucketChallenge

If you missed the #ASLIceBucketChallenge, you might have been living under a rock.

To raise funds and awareness for Amyotrophic Lateral Sclerosis (ALS) research, a then relatively unknown disease, people all over the world were asked to either donate $100 dollars to the ALS Association, or dump a huge bucket of ice-cold water over their head.

Since the campaign went viral, the ALS Association has received over $115 million dollars in donations to fight this progressive neurodegenerative disease.

  1. #NoMakeUpSelfie

The #NoMakeUpSelfie was a fresh-faced campaign that saw women from all over the world go makeup free in the name of cancer research.

The campaign, originally created by Cancer Research UK, asked women to upload their makeup free selfies to social media, and encourage friends and family to donate to cancer research.

When the #NoMakeUpSelfie campaign was initially launched in the UK, it generated $8 million dollars in donations within six days.

  1. #KissGoodbyeToMS

Thousands of red pouts popped up all over social media to raise awareness for Multiple Sclerosis Research.

The #KissGoodbyeToMS campaign aimed to empower the MS community by daring everyone to go red, share their images on social media, and raise $1 million dollars for research, so that we can truly kiss goodbye to MS for good!

  1.  #Match4Zara

Zara Al Shaikh,13, who has acute myeloid leukaemia, opened a Twitter account with her father urgently seeking a blood stem cell donor.

Zara’s mixed heritage makes it difficult to find a suitable donor as she has a rare tissue type, and there are relatively few people of ethnic minority backgrounds currently registered as donors.

Her tweets, which have been shared more than 8,000 times, have driven many people to register with Delete Blood Cancer UK to find out if they could be a life-saving match for Zara.

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