After you have chosen the social media platforms you want to focus on, what is the next step for your nonprofit? It’s time for the fun part – starting to build a following!
Customizing your profiles
Fill out your social media profiles. For instance, on our everydayhero Twitter profile, we can change the cover photo, our smaller profile photo that appears next to all our posts, and our website and description.
Pick a posting strategy; this could depend on how much staff time you have to devote to social media, and whether it is one person or multiple people managing your accounts.
Measuring your efforts
Analyze and test your efforts; to analyze the success of your posts, download measurement tools to aid your organization. Create a calendar that tracks when you are posting and what the results from the posts are. Did your peer-to-peer fundraising campaign benefit from a certain Facebook post on a specific day? If you track your posts and the outcomes of each, you will be able to learn what works and what was not successful.
Key Starting Points
- Create an email account for your nonprofit, such as firstname.lastname@example.org. Using a general email account for your nonprofit allows you to have more flexibility in who can manage your accounts and passwords, if you have multiple people assisting with social media.
- Create a Master Login Spreadsheet. You may have many people accessing your accounts, or your social media manager may need to take a day off every once in a while, so it is important that all your login information does not live with just one person.
- To save time and energy, bookmark the social media sites your browser to simplify the management of multiple profiles. Take advantage of apps if your staff needs to make updates at events or on the go.
- When possible, have more than one admin for your profiles. This will help multiple staff be able to contribute to your efforts. Although you want a united voice for your nonprofit, staff contributing different perspectives and adding their own creativity adds value to posts, especially if your nonprofit has a blog.
Another important step is to create a social media policy for your nonprofit. This is especially important if you have interns who are working on your social media accounts. It should provide a guideline that still encourages trust among the staff and empowers them to share your nonprofit’s mission.
Interns can definitely help with your social media posting, looking up content, and helping to engage with your supporters. If your nonprofit is large enough, you may have a full-time or part-time staff person for social media. Not to worry if you don’t! These tasks can be broken up to have multiple staff members help, or they can be scaled down so that one staff member can incorporate a couple of these tasks into their day or their week.
Make sure to set a schedule for when you will work on your social media channels. Set aside a little bit of time and have a focus and a goal for this time period. Revisit your goals and be clear on what you wish to achieve.
It is key for you to set time limits for yourself. Set a specific schedule for checking your social media channels, posting updates, and searching for content.
Ready, Set, Go!
You’re all prepared and set now. The only thing left is to spread the message of your cause and to build up your follower base on social media!