Recruitment is Key!


Acquisition Phase: How to Recruit Fundraisers for Your Peer-to-Peer Event

This blog post is Part 1 in a series of 3 posts designed to follow the three core components of peer-to-peer event fundraising: Acquisition, Activation, and Retention. Stay tuned for Part 2, which will focus on Activation and Part 3, which will focus on Retention.

A great fundraising strategy focuses on engaging supporters through events, and encompasses three main phases:

  1. Acquisition
  2. Activation
  3. Retention


Today, we are going to focus on Part 1 – Acquisition. How do you ask your supporters to run and raise money for you? How do you get them fired up to reach out to their networks and tell them how great of an organization you are? Well we are here to help and answer all of these questions!

Let’s start at the very beginning. Finding people to run and fundraise for your organization is the first step to a successful event. You may think the first question is “who will run for you?” Instead, we suggest asking “will you run for you?”

Start with yourself – and ask others to join you.

You are a committed advocate for your cause, and you can be a role model for your supporters by starting with yourself as the first fundraiser.

When you participate in an event, you understand what goes into running and fundraising and become an inspiration to others. At the same time, you become a credible source of recommendations and motivation to your runners.

The power of peer-to-peer fundraising comes from the “personal ask for a donation.” Research shows that people are 25 times more likely to donate when personally asked by someone they know than they are when a charity asks them.

Activate your Network

Next, look at each layer of support around you. That starts with other staff members. Your board. Your donors. Your most passionate volunteers. Your constituents. Your reach on Facebook. The list goes on and on! At every step of the way, encourage others to invite their friends and family to join in on the fun!

Putting It All Together!

Pull together a communication calendar to organize your efforts and to make sure to be as strategic as possible. You’ll want to spread out your communications and ensure you use a variety of channels such as social media and email communications. Don’t forget to track what channels work the best!

Improve your recruitment tactics year after year, and you will have more and more success with your peer-to-peer fundraising efforts. Now what are you waiting for? Go out and recruit!

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