The Transformation of Peer-to-Peer Fundraising

The world is changing. Driven by the rise of the millennials and all things technology related – mobile, social, digital – the ways in which individuals can raise funds and choose to give back is different than it was even 5 years ago. For centuries, individuals with good ideas had to jump through hoops, ask for backing from major banks, seek institutional funding, get approvals from gate keepers, and take months, years, or even decades to explore and bring an idea to life.

Now, any individual with a good idea can make it come to life in minutes, skipping all these steps and going straight to potential customers and individuals to validate and fund ideas, or make their dreams a reality. In the world of philanthropy, supporters once looked to organizations for approval and for direction, or for events and campaigns to partake in to turn their passion into purpose. Individuals would make a one time donation, and call it a day. Now individuals go out and turn an idea, a passion, a project into a major movement by harnessing the power of crowdfunding and their social networks.

Individuals are raising billions every year to do everything from pay their medical bills, fund their start-ups, support important causes, and make a difference in the world. From celebrities, youth athletes, parents, and others, philanthropy is no longer just for the elite.

Jacob French raised $100,000 while walking across the entire continent of Australia, dressed as a Storm Trooper.

Crowdfunding has introduced an entirely new landscape for giving and social good. At everydayhero, we help everyday people do extraordinary things of the causes they love.

As the President and General Manager of everydayhero, Jerry Needel and the everydayhero team focus on helping charities better acquire and engage the next-generation of donors. These next-generation donors want to donate their networks and influence, not just their money. Jerry’s passion for personal fundraising began after witnessing firsthand the enormous collective impact individuals could make for a cause with his own campaign, which raised over $500,000 from 12,000 donors in under two weeks with a total out of pocket investment of only $35.

Listen to Jerry share his unique perspective on The Transformation of Peer to Peer Fundraising on this recorded webinar.

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