When Passion Meets Purpose: How ACLU raised $25M in one weekend

The American Civil Liberties Union (ACLU) received $24,164,691 from 356,306 online donations over the weekend.  A perfect example of what happens when passion meets purpose.

As a fundraiser, it’s important to keep an eye on current events – whether they are political, environmental, or pop culture based. We need to be ready to act when the issues we are passionate about become national news.  And when the do, are you ready to provide a meaningful way for your supporters to respond?

Having the ability to mobilize supporters to raise funds and awareness for your cause is key.

Luckily, with everydayhero, you can deploy branded campaigns within minutes. Now that you’ve checked that box, check out these 5 lessons on being ready to respond from fundraising rockstar Robyn Mendez, posted on NPEngage.

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Are you ready to respond?  Upgrade to everydayhero Pro to ensure you’re ready to respond when it’s your turn to turn on your supporters for your cause.

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